Citizen, a pioneer in watchmaking and innovation, is built on four principles: uncompromising values, technical precision, quality craftmanship and design excellence. We're constantly in pursuit of being better; striving to contribute to the lives of people around the world through products that are loved and trusted by all citizens.
From the new introduction of mechanicals, to ground-breaking technologies like Eco-Drive, which converts light from any source into energy, to Eco-Drive One (world's thinnest light-powered watch) and Caliber 0100 (world's most precise light-powered movement), our timepieces have pushed through the boundaries of watchmaking for more than a century. Better starts now.
ATTESA is an Italian word meaning "expectation" or "anticipation." Attesa has redefined timekeeping—merging CITIZEN's titanium mastery with world-first innovations that exceed expectations and shape the future. Combining unmatched craftmanship, technology, Attesa delivers a luxurious fit and finish. Attesa embodies the future of timekeeping in every detail, so you can achieve the impossible.
Incredibly strong, lightweight, and gentle on the skin, our proprietary surface hardening technology makes it 5x harder and 40% lighter than stainless steel, plus it's hypoallergenic, scratch- and rust-resistant.
