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Signet Jewelers Privacy Policy
Last revised December 30th, 2019

At Signet Jewelers ("Signet"), we respect our customers' privacy. Signet operates worldwide under name brands including Kay Jewelers, Jared The Galleria Of Jewelry, Zales, Zales Outlet, and Piercing Pagoda. This privacy policy ("Policy") applies to all Signet activities, including, but not limited to our retail locations, brands' websites, and all other websites, mobile sites, services, applications, platforms and tools where this Policy appears or is linked (collectively, our "Website"). This Policy is to inform you about how we collect, use, share, and protect personal information. By providing information to us (by any means, whether in a store, in correspondence, via our Website or otherwise) you consent to our use of the information you provide in accordance with this Policy. Any reference to our Website includes its e-mail, text, live chat, and other electronic messages. If you do not agree with this Policy or our practices, you may not use our Website. This Policy may change from time to time and is incorporated into our Website Terms of Use. Your continued use of our Website constitutes your acceptance of those changes. We encourage you to review this Policy periodically.

Information We Collect

There are several ways we may obtain information about you, including through (A) information you provide to us directly; (B) information that we automatically collect; and (C) information we receive from third parties. This includes data that identifies you personally whether directly (i.e., your name) or indirectly (i.e., information about your online use).

A. Information You Provide

We collect personal information about you in various ways, online, offline, and by telephone. The types of personal information we may collect include:
  • Information You Provide When You Interact with the Website.
    • We collect your name, postal address, email address, mobile or other telephone number, username and password if you register an account with us.
    • We collect content information you provide, including photos and comments.
    • We collect customer service inquiries, and related history that you share with us.
    • We collect information you provide regarding your personal or professional interests, date of birth, anniversary date, demographics (such as gender, occupation, income and marital status), experiences with our products, and shopping and contact preferences.
    • We also may collect information about the location of the devices used to access the Website ("Location Data"). Location Data includes: (a) the location of the mobile device or tablet derived from GPS or WiFi use; (b) the IP address of the mobile device or tablet or internet service used to access the Website; and (c) other information made available by a user or others that indicates the current or prior location of the user, such as geotag information in photographs. If you do not want us to collect Location Data from your device, please delete the app or disable the location settings on your device or tablet. Note, however, that disabling the location setting may affect your ability to access and use that app.
  • Information You Provide When You Make a Purchase. If you make a purchase from us, we collect a credit/debit card number and related financial information (such as CVV, expiration date, and billing address), or other payment information (such as via PayPal or Apple Pay), depending on the form of payment you choose. We also collect purchase, return, wish list and transaction information.
  • Information You Provide When You Apply for Credit: You may also be required to provide certain information when you apply for credit. We and the credit provider may be required to collect some information, including: your name, address, email address, phone number, date of birth, and other information needed to assess your credit worthiness and verify your identity, such as social security number and employment-related information. We require this information to process your application. If you choose to link to a credit provider’s or other third party site, they may have privacy policies that differ from our own, and we are not responsible for the practices of such sites. You therefore should refer to their privacy policies to understand how they collect and handle your information and what kinds of choices you have.
  • Information You Provide about a Third Party. If you send someone else a communication from the Website, such as sending an invitation to a friend, the information you provide (e.g., name, e-mail address) will be used to facilitate the communication.
  • Information You Provide Through Social Media. You may also be given the option to link to your social media account through the Website. When you do, we may automatically receive certain information about you based on your registration and privacy settings on those third party services. This may include name, user name, demographic information, updated address or contact information, location, interests, and publicly-observed data, such as from social media and online activity.

B. Information Automatically Collected

Whenever you visit our Website, we, and our third-party advertisers and service providers, may use a variety of technologies such as cookies, web beacons, pixel tags, log files, local shared objects (Flash cookies), HTML5 cookies, or other technologies to automatically or passively collect certain information about your online activity, such as the following:

  • Computer or Device Information. We may automatically collect about your Internet Protocol (“IP”) address or other unique identifier or information from the computer, mobile device, tablet or other device you use to access the Website, including but not limited to your IP address, unique device identifier, browser characteristics, domain and other system settings, search queries, device characteristics, operating system type, language preferences, referring URLs, actions taken on our site, dates and times of website visits, metadata and other information associated with other files stored on your device. Through these automated collection methods, we obtain "clickstream data," which is a log of the links and other content on which a visitor clicks while browsing a website. We may link certain data elements we have collected through automated means, such as your browser information, with other information we have obtained about you for the purposes described below, and to let us know, for example, whether you have opened an email we sent to you. While you can change your cookies settings in your browser, without cookies, you may not be able to use all of the features of our Website.
  • Usage Information. We may use local shared objects to collect and store information about your preferences and how you interact with our Website, including the date and time of your visits, the areas or pages you visit, the amount of time you spend viewing or using the Website, the number of times you return to the Website, other click-stream or site usage data, emails that you open, forward or click-through to our Website, and other sites that you may visit. These technologies help us recognize you, customize or personalize your shopping experience, store items in your online shopping cart between visits, and analyze the use of our services and solutions to make them more useful to you. These technologies also allow us to aggregate demographic and statistical data and compilations of information, which may include personal information, and share this information with our business partners and service providers that provide products and services to us.

C. Information Collected From Other Sources

We may acquire information from other sources as follows:
  • From other trusted third-party sources that selectively display ads based on browsing history. You can opt out of these services by clicking on the links below. The information collected includes, for example, your demographic information, media consumption, previous purchases, shopping habits, loyalty program information, lifestyle preferences, or information to validate or update the information we collect from or about you. For more information about your choices about ads displayed online please visit AdChoices and NetworkAdvertising.
  • From our partners and service providers (including, for example, business partners, analytics and other data vendors, advertising networks and search information providers).

How We Use the Information We Collect

We may use the information described above for the following business purposes:
  • to provi