Shop In-Store, Online or with a Virtual Consultant. We'll make it safe & convenient. Learn More >

Alex Woo

Shop all Alex Woo charms and necklaces

Alex Woo Little Icons jewelry collection featuring letter a, letter k, elephant, butterfly and heart charms on sterling silver ball chains.

LITTLE ICONS™ are solid three dimensional sterling silver and gold sculpture charms accented with a signature shiny beveled edge. Each design glides on a faceted diamond cut ball chain
with a lobster clasp.

Alex Woo gold and silver Mini Additions charms on a gold and silver background.

MINI ADDITIONS™ charms are sold separately and designed to make your necklace extra personal.    Pair them with Little Icons™ or cluster them together to tell
your special story.

Woman wearing a sterling silver snowflake charm on a sterling silver ball chain.

Give a little sparkle this Holiday season! With the season of giving upon us, we've handpicked some of our favorite and most cheerful designs just for you and your loved ones.



In collaboration with Major League Baseball, Alex has designed a collection inspired by the great American pastime capturing the heart and spirit of every city and fan. As seen on celebrities such as Kate Upton and Jennifer Lopez, this collection is the perfect way to cheer on your team in style! Let's play ball!


Alex Woo sterling silve Little MLB Boston Red Sox, Atlanta Braves, and New York Yankees necklaces on a gray background.

Portrait of Alex Woo

About Alex Woo

Alex Woo is an award winning designer who has been designing personal and timeless jewelry for over twenty years. As a leading jeweler amongst a new generation of designers, her eponymous brand of premium fine jewelry charms is one of the most recognized and coveted. Known for her sculptural charms that blend premium craftsmanship with personal storytelling, all her designs are made in New York City. A pioneer in her industry, she was the first jewelry designer to specialize in personalization with her most recognized and celebrated Little Icons™ Collections. Previously named as one of Crain’s New York Business’s 40 under 40, she has attracted an established client list of fashion editors, influencers, and celebrities.