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Woman wearing Shy Creation white gold and diamond hoop earrings, fashion ring and necklace next to black text that reads Shy Creation Style Guide


Shy Creation is a contemporary fine jewelry brand with a fresh, California twist – our style is fun, young and luxurious.

Explore Shy Creation’s world of award - winning fine diamond jewelry exquisitely designed to celebrate the moments that matter to you.



Layer, stack, mix and match - find the fun in creating your unique Shy style. Shy Creation’s collection is designed to be worn layered – with multiple pieces stacked to elevate your jewelry look.

micro pavé

Shy Creation specializes in micro-pave diamond setting. Micro pave is achieved by closely setting diamonds together with minimal visibility of metal prongs creating an illusion of endless sparkle. It’s an intricate process expertly set by master craftsmen.

yellow gold

Treat yourself to dazzling yellow 14K gold jewelry from the stunning Shy Creation Collection. From modern to classic styles, elevate your jewelry box with spectacular, statement-making and highly collectible creations designed to empower.

jewelry trends

Today is about following your own trends and defining your luxury. Make your own rules and embody your brilliance with a touch of Shy.

Meet the Designer

For over 25 years, Shy Dayan has designed a continuously evolving collection of contemporary fine jewelry that redefines modern luxury. Established in 1993, Shy Creation was born of Shy’s lifelong passion and commitment to creating exquisite jewelry designs

Elements of Styles

Discover our modern interpretation of traditional fine jewelry re-imagined for contemporary tastes. Shy Creation redefines luxury - pairing the highest standards of quality and craftsmanship with the fashion forward designs to create a wearable fine jewelry label for modern women.


Shy Creation is renowned for our styling, quality and innovation with nearly a decade of consistent award-winning designs. Shy Creation’s stunning pieces have earned wide-spread recognition throughout the jewelry industry.