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HOW TO BUY DIAMONDS
It’s not every day you shop for a diamond. From an engagement ring to a thoughtful gift to celebrate a special occasion, diamonds are a symbol of love and commitment, so you want to make sure you’re getting a quality stone that makes an impression, but also makes sense for your budget and style. Before you start shopping, take a minute to read through our guide on how to buy diamonds the smart way.
CHOOSE A QUALITY JEWELER
A jeweler with a good reputation and access to the best diamonds on the market can help guide you towards the right diamonds for you. A good jeweler will listen to your ideas and style preferences and recommend a cut and setting that will make a diamond that fits your budget shine.
You don’t necessarily need a flawless diamond—you just need one that you love. The Master Craftsmen and Certified Diamontologists at Jared’s custom design studio can help you create a truly one-of-a-kind piece that you’ll love for years.
REMEMBER THE 4 Cs
The quality of every diamond is based on a combination of:
COLORColor is graded in terms of how white or colorless a diamond is. For a standard diamond, the ideal color is none at all.
CLARITYEvaluates how clean a diamond is from both inclusions (interior) and blemishes (exterior).