TAG Heuer has championed precision timekeeping since 1860, with a reputation for watches that excel in the most rigorous sporting endeavors. Legendary for its groundbreaking chronographs and its role in motorsports history, TAG Heuer is recognized the world over for pushing boundaries in technical innovation, Swiss accuracy and fashion-forward luxury, earning the loyalty of professional racecar drivers, Hollywood luminaries and Hall of Fame athletes.

WATCH INSPIRED BY MOTOR RACING. TAG Heuer Carrera: the timeless collection. In 1887, Edouard Heuer made history with the oscillating pinion. In 1963, Jack Heuer named the TAG Heuer Carrera collection after the Carrera Panamericana, a road race of legend. He imagined an iconic design with a wide-open, easy-to-read dial and a shock-resistant and waterproof case tough enough for even the most intense road wear. The TAG Heuer Carrera was born.