PLATINUM IS A POPULAR METAL CHOICE FOR ITS DURABILITY AND POLISHED BEAUTY.
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Are you daring to show someone the depth of your devotion? When selecting bridal jewelry, it must make a statement of your commitment - forever. A truly eternal choice is platinum rings and wedding bands.
Platinum is one of the strongest natural materials on the planet, making it one of the longest lasting and naturally hypoallergenic. Jewelry made from platinum is known for withstanding daily wear, so scratches can be polished from platinum rings with relatively little loss of material.
When you select platinum jewelry to begin the most extraordinary adventure of your life, you'll get a platinum wedding band or platinum ring that consists of an almost entirely pure metal; 90-95%. Mined from deep within the Earth and transformed for jewelry use with a minimum of other ingredients, platinum's luster, strength and durability are legendary. Plus, its purity - used in the finest jewelry at a ratio of 950 parts per thousand - makes platinum the finest metal available on the market today.
Recognized as an element in the 18th century, scientists soon discovered that this unusual bright white metal, difficult to melt using traditional methods, was also nearly incorruptible by gases or chemicals, making it thoroughly non-corrosive. Platinum's density has made it a favorite among those who appreciate the feel of a weightier piece of jewelry. Platinum is 60% heavier than 14K gold and 40% heavier than 18K gold. A six-inch cube of platinum weighs 165 pounds.
When diamonds are set into your platinum ring or platinum wedding bands, their beauty shines bright against the true white of the platinum setting. Paired with the durability and eternal nature of platinum, your platinum ring will be a bright, pure symbol of your greatest love and enduring devotion for generations to come.
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