Founded in Switzerland in 1918 by Georges Schaeren, Mido is today based in the city of Le Locle in the heart of the Swiss Jura mountains. The name Mido comes from the Spanish "Yo mido," which means "I measure."Mido's philosophy combines aesthetics, authenticity, and functionality. The refined, understated designs of Mido watches endow them with a resolutely timeless quality. Beyond fashion and passing trends, Mido watches are distinguished by their durability. The brand shares these essential values with iconic and historic architectural places. Cutting-edge technical innovations, mechanical movements known for their excellence, and high quality materials are the three pillars on which the brand's unique expertise rests.
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