Maurice LacroixYour time is now
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Over the centuries, to the credit of the innovative spirit and perfectionism of its watchmakers, Switzerland has earned a one-of-a-kind reputation. Maurice Lacroix is committed to uphold this tradition and high standard of watchmaking craftsmanship. For more than 40 years, Maurice Lacroix watches have been manufactured in the company's own state-of the-art workshops in Saignelegier. Here, all factors critical to the successful production of excellent watches with high perceived value converge: watchmaking know-how, skilled craftsmanship, industrial expertise, technological capability, and, not least, a pronounced sense of quality. Maurice Lacroix has won over a dozen major awards for its watches over the years, with industry panels recognizing its design, ingenious creativity and craftsmanship. It continues to grow, based on a winning formula of quality, reliability, ingenuity and determination, expressed through fresh designs backed by patented technologies. Maurice Lacroix relentlessly seeks to deliver a new perspective on time to reward and accompany consumers in their quest of success. It is this "Success is journey, not a destination" which is at the heart of the brand's culture.
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