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Rado, Master of Materials, is a globally recognized Swiss watch brand, famous for innovative design and its use of revolutionary materials. This includes the first ceramic watches and its continued research to further develop it. Ever since its beginnings in 1917 in Lengnau, Switzerland, Rado has led the industry through its creative approach. Its brand philosophy of "if we can imagine it, we can make it" rings just as true today as it did in its beginnings.For nearly three decades, high-tech ceramic has played a central role in Rado's approach to watchmaking. Rado watches made with this material are timekeeping instruments of art and craftsmanship. Their smooth, stylish surfaces can be metallic or matte, crafted in an ever-expanding array of colors. They are also a gentle approach to glamour- lightweight and hypoallergenic, high-tech ceramic watches are incredibly comfortable and suitable for everyone even those with the most delicate skin.
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