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Alex Woo designs premium charms that are proudly made with love in New York. Our fine jewelry collections are designed with a passion for beauty and quality craftsmanship. Using the finest eco-friendly materials, we have over a thousand styles to celebrate your unique story.How do you Charm The World?
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Unique from any other premium charm collection, the Little Icons are solid three-dimensional sculptures that stand on their own - all featuring a shiny bevel on the right edge, the designer's signature touch. Each one is also hand-finished and stamped for authenticity so no two pieces are the same.Alex Woo Little Icons stand for your stories - who you are, what you've done, where you've been - with an infinite number of meanings for each design.All lovingly made in New York, Alex Woo creates treasures that reflect life through design. Wherever life takes you, your story begins here...
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Designed to complement and be worn with the Little Icons, the Mini Additions can also be worn individually or in clusters, enabling women to further express their own personal style.The best things in life come in small packages...
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This inspiring collection takes shapes derived from Alex's Little Icons and combines them with illustrative words designed in her signature handwriting style.Each design has a different significance influenced by you - your story, your interpretation, your imagination. That is the essential spirit behind these expressive designs.A picture may have a thousand words, but a word can have a thousand meanings...
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Born and raised in New York City, Alex Woo designs fine jewelry with classic originality and quality craftsmanship. Proudly Made in New York certified, her eponymous brand of sustainably sourced charms have become one of the most recognized and coveted, establishing her as one of the leading jewelers among a new generation of designers.From studying fine arts and jewelry design at an Ivy League university and abroad in Paris, to becoming an award winning jewelry designer, art and form has always been her passion. She delicately balances the trendy "must have" and the classic into sleek and stylish designs that evoke the bold strength of today's women, while keeping intact their natural femininity. As a direct result, Alex Woo has attracted an established client list of fashion editors, stylists, trendsetters and celebrities, and was named to Crain's Business's "40 Under 40" list of rising stars in New York.
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