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Alex Woo



Born and raised in New York City, Alex Woo designs personal and timeless jewelry. With a showroom in the heart of Rockefeller Center, her eponymous brand of charms has become one of the most recognized and coveted, establishing her as one of the leading jewelers among a new generation of designers.


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The minis that make a big impression

Wear one or multiples of these mini adornments and you'll charm the world with your personal statement.

Alex Woo has been designing jewelry for over a decade to much acclaim and success. With her father, a master bench jeweler, serving as her mentor, Alex has grown up learning an appreciation for gems, precious metals and fine craftsmanship.

From studying fine arts and jewelry design at an Ivy League university and abroad in Paris, to winning the National Women?s Jewelry Association's design competition in 1998, art and form has always been her passion.

Born and raised in New York City, with her midtown Manhattan showroom and design studio, Alex embodies the spirit and passion of a true New Yorker. She draws inspiration from her travels around the world and has been awarded by a panel of experts from the JCK Show Design Center as one of the Rising Stars - one of the most prestigious and coveted accolades in the industry.

Alex Woo delicately balances the trendy "must have" and the classic into sleek and stylish designs that evoke the bold strength of today's women, while keeping intact their natural femininity. Challenging herself to find unique and intriguing ways to accessorize, each piece is handcrafted often signed by the designer, so the quality is unsurpassed. As a direct result, Alex Woo has attracted an established client list of fashion editors, stylists, trendsetters and celebrities, and was named to Crain's Business's "40 Under 40" list of rising stars and successful people in New York.

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